Considered by many to be the best all-around Pomade on the market. Formulated and small-batch handcrafted in the U.S., our Pomade is medium-hold and water-based which makes washing it out a breeze. Our formula is perfect to use on either dry or wet hair, the former which creates a stronger hold and the latter a more lighter hold. Regardless of hair style, our Pomade is highly versatile and can be re-styled throughout the day leaving a matte look all day long. One of the best aspects of our Pomade is the fragrance – clean and crisp with a slight hint of Lavender all of which dissipates every so slowly throughout the course of the day. If you want to look great, you’ll love the ease and performance of St James of London Pomade.
About St James of London
It was the dawning of a new era in 1953, when all of Great Britain had raised itself up from the ruins of the second World War and young Queen Elizabeth II symbolized peace and prosperity. This time gave way to much progress, innovation and a new way of life, one of euphoria and confidence. Men were sporty, international, dashing, and daring yet extremely well-groomed at all times. It was in this watershed year that the exclusive line of St James of London all-natural men’s grooming products premiered, bringing to light a higher level of shaving regimen for men. At its inception, the St James of London brand was only distributed within Great Britain and after a decade, production ceased for reasons unknown.
In the fall of 2013, Todd Fisher, a Global Sales & Marketing executive acquired the St James of London brand. Upon purchasing the brand and original formulas, St James of London brand was once again coming alive as it did in 1953 with new branding and new fragrances. The St James of London brand was officially re-launched in the Summer of 2014. Today, St James of London products grace the shelves of the world’s best haberdashers, barbershops and resorts and considered to be among the best shaving and fragrance products in the world.