New baby is a light, bright, transparent and sheer fragrance, with slight lemony touches and an underlying creaminess. This is one of the most beautiful, and most complex, classic fragrances Demeter has ever produced. Despite its complexity, new baby is in the classic library because it is linear, meaning that it expresses its nature immediately and does not change over time. That means in addition to being beautiful in its own right, it will also add depth and complexity to many personal blends. New baby has been a white whale of Demeter fragrance library, a fragrance that took 15 years to bring to market. It is almost a relief to launch this fragrance, a concept that someone asks us for each and every week.
Demeter was conceived in 1996, with a unique and ever expanding perspective on fragrance. The original mission was to capture the beautiful smells of the garden and nature in wearable form. The Demeter name itself was inspired by the Greek Goddess of Agriculture. The first three fragrances were Dirt, Grass and Tomato, and were sold in a few stores in NYC.
Today, with fragrances from Baby Powder and Pure Soap to Gin & Tonic, Play-Doh, Vanilla Cake Batter and even Pizza, we have radically expanded our olfactory goals and geographic reach. Not only can you now buy Demeter fragrances from Apple Blossom to Zombie, but you can buy them from New York to Beijing, and from Moscow to London.